{"id":867,"date":"2026-04-03T06:10:24","date_gmt":"2026-04-03T06:10:24","guid":{"rendered":"https:\/\/spb.trendi.ai\/?p=867"},"modified":"2026-04-03T06:13:15","modified_gmt":"2026-04-03T06:13:15","slug":"brand-sentiment-in-llms","status":"publish","type":"post","link":"https:\/\/spb.trendi.ai\/?p=867","title":{"rendered":"Brand Sentiment in LLMs"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>How AI systems perceive, evaluate, and express opinions about your brand<\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is brand sentiment in LLMs?<\/strong><\/h2>\n\n\n\n<p><strong>Brand sentiment in LLMs<\/strong> refers to:<\/p>\n\n\n\n<p>How AI systems express positive, neutral, or negative perceptions about a brand when generating answers<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>It includes:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tone of description<\/li>\n\n\n\n<li>Choice of words<\/li>\n\n\n\n<li>Comparative positioning<\/li>\n\n\n\n<li>Implied strengths and weaknesses<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The key shift<\/strong><\/h2>\n\n\n\n<p>AI does not just mention your brand<br>It <strong>evaluates and frames it<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why sentiment matters<\/strong><\/h2>\n\n\n\n<p>In traditional search:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Users form their own opinions<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>In AI systems:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI pre-frames the perception<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The new reality<\/strong><\/h2>\n\n\n\n<p>AI is not just an information source<br>It is a <strong>perception engine<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The 3 types of brand sentiment in LLMs<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>1. Positive sentiment<\/strong><\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u201cThis is a strong or recommended option\u201d<\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Signals include:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cleading\u201d<\/li>\n\n\n\n<li>\u201cpopular\u201d<\/li>\n\n\n\n<li>\u201cpowerful\u201d<\/li>\n\n\n\n<li>\u201cwidely used\u201d<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Impact:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher trust<\/li>\n\n\n\n<li>Higher selection probability<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>2. Neutral sentiment<\/strong><\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u201cThis is an option among others\u201d<\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Signals include:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cone of several tools\u201d<\/li>\n\n\n\n<li>\u201ccan be used for\u2026\u201d<\/li>\n\n\n\n<li>\u201can alternative\u201d<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Impact:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visibility without strong influence<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>3. Negative sentiment<\/strong><\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u201cThis has limitations or drawbacks\u201d<\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Signals include:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201climited features\u201d<\/li>\n\n\n\n<li>\u201cnot ideal for\u2026\u201d<\/li>\n\n\n\n<li>\u201cless suitable for\u2026\u201d<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Impact:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduced trust<\/li>\n\n\n\n<li>Lower selection probability<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Brand Sentiment Model<\/strong><\/h2>\n\n\n\n<p><strong>Sentiment = Language \u00d7 Context \u00d7 Comparison \u00d7 Confidence<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How LLMs generate sentiment<\/strong><\/h2>\n\n\n\n<p>LLMs do not \u201cfeel\u201d sentiment.<\/p>\n\n\n\n<p>They generate it based on:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Learned associations<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Historical patterns<\/li>\n\n\n\n<li>Common narratives<\/li>\n\n\n\n<li>Repeated descriptions<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Context of the query<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cBest tools\u201d \u2192 positive bias<\/li>\n\n\n\n<li>\u201cAlternatives\u201d \u2192 comparative tone<\/li>\n\n\n\n<li>\u201cProblems with\u2026\u201d \u2192 negative framing<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Relative positioning<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compared to competitors<\/li>\n\n\n\n<li>Ranked implicitly<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Confidence level<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strong statements \u2192 positive<\/li>\n\n\n\n<li>Conditional language \u2192 neutral<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key insight<\/strong><\/h2>\n\n\n\n<p>Sentiment in AI is <strong>constructed, not inherent<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why sentiment varies across LLMs<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>ChatGPT<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Balanced but often confident<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Gemini<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Influenced by SEO + sources<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Claude<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More cautious, neutral tone<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Grok<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strongly influenced by sentiment + trends<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Perplexity<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Source-driven sentiment<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key insight<\/strong><\/h2>\n\n\n\n<p>Your sentiment is not fixed \u2014 it changes across systems<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why some brands get consistently positive sentiment<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Strong associations<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Linked to \u201cbest\u201d or \u201cleader\u201d<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Consistent messaging<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear positioning across sources<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. High visibility<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Frequently mentioned<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Strong comparative performance<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Outperforms competitors<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why some brands get neutral sentiment<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Weak differentiation<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Not clearly better<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Limited presence<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Not strongly represented<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Context-dependent relevance<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Only fits certain use cases<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why some brands get negative sentiment<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Known limitations<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Feature gaps<\/li>\n\n\n\n<li>Weak positioning<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Negative associations<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Poor reviews<\/li>\n\n\n\n<li>Bad narratives<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Weak competitive standing<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Always compared unfavorably<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The hidden risk of negative sentiment<\/strong><\/h2>\n\n\n\n<p>You may still be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Frequently mentioned<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>But:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Framed negatively<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Result:<\/strong><\/h3>\n\n\n\n<p>Visibility without conversion<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key insight<\/strong><\/h2>\n\n\n\n<p>Not all visibility is good visibility<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sentiment vs mention: critical difference<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Metric<\/strong><\/td><td><strong>What it tells you<\/strong><\/td><\/tr><tr><td>Mention<\/td><td>Are you included?<\/td><\/tr><tr><td>Sentiment<\/td><td>How are you perceived?<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The sentiment trap<\/strong><\/h2>\n\n\n\n<p>Most companies measure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mentions<\/li>\n\n\n\n<li>Visibility<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>But ignore:<\/p>\n\n\n\n<p>How they are being described<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to analyze brand sentiment in LLMs<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Language analysis<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Words used<\/li>\n\n\n\n<li>Tone of description<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Comparative context<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How you are positioned vs competitors<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Role assignment<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leader vs alternative vs niche<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Consistency<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does sentiment change across prompts?<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to improve brand sentiment in LLMs<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Strengthen positioning clarity<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear value proposition<\/li>\n\n\n\n<li>Strong differentiation<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Improve association signals<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Link your brand to positive concepts<\/li>\n\n\n\n<li>Reinforce leadership positioning<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Align messaging across sources<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consistency is critical<\/li>\n\n\n\n<li>Avoid mixed signals<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Address negative narratives<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fix weak positioning<\/li>\n\n\n\n<li>Improve perception<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A realistic scenario<\/strong><\/h2>\n\n\n\n<p>A company:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Appears frequently in AI answers<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>But:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Always described as \u201cbasic\u201d<\/li>\n\n\n\n<li>Positioned as \u201calternative\u201d<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Result:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Low conversion<\/li>\n\n\n\n<li>Weak influence<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Where SpyderBot fits<\/strong><\/h2>\n\n\n\n<p>SpyderBot helps analyze:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sentiment across LLMs<\/li>\n\n\n\n<li>Language used to describe your brand<\/li>\n\n\n\n<li>Competitive positioning<\/li>\n\n\n\n<li>Narrative patterns<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>It answers:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How AI perceives your brand<\/li>\n\n\n\n<li>Why sentiment is positive or negative<\/li>\n\n\n\n<li>How to improve perception<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The honest conclusion<\/strong><\/h2>\n\n\n\n<p>Brand sentiment in LLMs is not:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Static<\/li>\n\n\n\n<li>Controlled<\/li>\n\n\n\n<li>Binary<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>It is:<\/p>\n\n\n\n<p>Contextual, comparative, and dynamic<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final insight<\/strong><\/h2>\n\n\n\n<p>You don\u2019t just need to be mentioned<\/p>\n\n\n\n<p>You need to be:<\/p>\n\n\n\n<p><strong>Positively and correctly represented<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The shift<\/strong><\/h2>\n\n\n\n<p>We are moving from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visibility metrics<\/li>\n<\/ul>\n\n\n\n<p>To:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Perception metrics<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How AI systems perceive, evaluate, and express opinions about your brand What is brand sentiment in LLMs? Brand sentiment in LLMs refers to: How AI systems express positive, neutral, or negative perceptions about a brand when generating answers It includes: The key shift AI does not just mention your brandIt evaluates and frames it Why [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[253],"tags":[563,567,564,495,569,269,258,566,263,254,568,452,565,570],"class_list":["post-867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight","tag-ai-brand-analysis","tag-ai-brand-mentions-sentiment","tag-ai-brand-perception","tag-ai-brand-positioning","tag-ai-brand-sentiment","tag-ai-search-analytics","tag-ai-visibility","tag-brand-sentiment-in-llms","tag-generative-engine-optimization","tag-geo","tag-how-ai-perceives-brands","tag-llm-behavior-analysis","tag-llm-sentiment-analysis","tag-sentiment-in-ai-search"],"acf":[],"_links":{"self":[{"href":"https:\/\/spb.trendi.ai\/index.php?rest_route=\/wp\/v2\/posts\/867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spb.trendi.ai\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spb.trendi.ai\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spb.trendi.ai\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spb.trendi.ai\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=867"}],"version-history":[{"count":1,"href":"https:\/\/spb.trendi.ai\/index.php?rest_route=\/wp\/v2\/posts\/867\/revisions"}],"predecessor-version":[{"id":868,"href":"https:\/\/spb.trendi.ai\/index.php?rest_route=\/wp\/v2\/posts\/867\/revisions\/868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spb.trendi.ai\/index.php?rest_route=\/wp\/v2\/media\/869"}],"wp:attachment":[{"href":"https:\/\/spb.trendi.ai\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spb.trendi.ai\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spb.trendi.ai\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}